Vision

TO BE RECOGNISED BY OUR CUSTOMERS, EMPLOYEES, SUPPLIERS AND PEERS AS BEING THE BEST IN THE INDUSTRY

 

 

 

Mission

TO DELIVER

“UNBEATABLE VALUE”

to medium/upmarket retailers

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BE THE BEST

& most profitable supplier

of our customers

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7 key

INGREDIENTS TO

OUR MISSION

  • 1. ‘Product’ leadership > Best sellers
  • 2. Flexibility > Second to none
  • 3. Grade A’ quality > Consumers come back for more
  • 4. Reliability in performance > Clock work
  • 5. Service & communication > Easy and convenient to work with
  • 6. Socially & Ethically responsible > Be a leader in “Sustainable Development” & related products
  • 7. Competitiveness > Best “value” supplier

 

Values

PASSION

FOR CUSTOMER

SATISFACTION

HARD WORK

RESULTS DRIVEN

CHAMPION

CULTURE

EXCELLENCE

BENCHMARK

IN ETHICS

TEAM

PLAYER

WINNING

FAMILY